Brand Strategy

We ensure business branding success with data-driven approach.

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Luminary Brands delve into the heart of brands and analyse hidden opportunities.

Brand strategy services at a glance.

Brand Positioning

Supplementing your brand with market insights, we form the positioning that strengthens your brand growth and empower marketing efforts by:

Clarifying unique selling proposition
Creating statement
Testing

Brand Differentiation

We set apart your brand from competitors, studying the industry to determine the steps needed to individualise your brand by the way of:

Brand report
Market research
Forming exclusivity

Target Audience Identification

We conduct thorough research into your target audience in order to define how flawlessly satisfy their needs with these steps:

Surveying your customers
Formulating buying personality
Evaluating social media and website performance

The process

The roadmap of brand strategy creation incorporates a few crucial stages that are addressed to explore the market, understand the customers and embody the data into designs.

Discovery

First of all, we find out your expectations from our cooperation, define the results you want to achieve and the scale of the work.

Research & Analysis

Then we approach the complex stage of auditing your brand, studying your audience and singling out possible competitors.

Brand Purpose & Values

Having understanding of people and future trends, we define the main principles of your brand such as purposes you adhere to.

Brand Positioning

Throughout the stage of brand positioning, we identify the unique value offer of your brand and how your business is different from competitors.

Brand Messaging & Visual Identity

Rigorously analysing the market data, we form verbal expressions and imagery components that can be applied to different platforms to guarantee consistency.

Implement & Monitor

After preparation of all the material needed, we embody them to your website and other platforms, and monitor the performance.

Featured projects

Forming a distinctive brand identity for a producer of natural lemonade.

Branding

Lamelo

Creation of a brand identity for a freshly established restaurant.

Branding

Esteria

Positioning and designing branding materials for a premium cannabis brand.

Branding

Herbzen

Forming brand identity for a boutique whiskey distillery.

Branding

WildWood

Our testimonials

Andrew S.

Managing Director, Impltech

“Cooperation with Luminary Brands has changed our attitude to branding agencies, they overperformed our expectations greatly, so we’ve got a huge number of new visitors to our website.”

Daniel H.

Co-Founder and Co-CEO, Nexte

“Whenever my friends and partners ask about branding agencies, I always refer Luminary Brands to them, since their all-around expertise has helped us to reach our clients.”

Olivia N.

Marketing Manager, Wildwood

“Everything felt right when they showed us the results of their work and we were especially touched by the way their pictures stimulate emotions, just as our clients who appreciated them very much.”

William T.

CEO, Esteria

“We didn’t expect that a new restaurant could attract so many people, but after working with Luminary Brands, we were very amazed with the number of the people visiting us.”

Amelia K.

COO, Lucent

“Contacting Luminary Brands was our best decision, because previously people hardly bought anything from us, but brand managers help us to make our brand more engaging.”

Brand Strategy

Brand strategy services at a glance.

The process

Featured projects

Our testimonials

Let’s talk about your brand

Kate Anderson

Theodore Yuriev