Netguru Company Overview: What UK Businesses Should Know

Selecting a software partner through agency profiles can be challenging because the services listed often don’t reveal project cost, the collaboration process, or the provider’s experience with UK clients.

This review of Netguru summarises these factors in one place, including the agency’s background, services, pricing strategy, client portfolio, reviews, and the UK-specific considerations. This review aims to make your decision easier.

Before delving into the service offerings and pricing structures, let us try to get an idea of the size of the organisation, gathered in one convenient table:

For customers considering UK software development companies, Netguru is relevant because it has British customers and delivers projects in the UK market.

Netguru began its operations in Poznań in 2008. Starting in 2012, Netguru focused on building apps and platforms with Ruby on Rails.

After the reformation of the founding team in 2013, Wiktor Schmidt and Kuba Filipowski have been paying more attention to developing web applications for international startups, such as British ones.

Eventually, Netguru expanded beyond its initial core of software development. Specifically, in 2022, Netguru acquired a significant stake in Pilot44, a San Francisco-based corporate innovation studio, and a 51% stake in eCommerce agency mohi.to.

Netguru functions as a digital product consultancy firm, working across the entire spectrum of product creation, ranging from discovery and design to engineering, AI, eCommerce, and technical support.

Product discovery and design

This offer of Netguru software development deals with product discovery, user research, prototyping, UX/UI design, design systems, and accessibility. This would be useful for companies that need to validate an idea before development, redesign a product or improve usability before further investment.

Software development and modernisation

Netguru builds bespoke web, mobile, SaaS and enterprise applications along with system integration services. The firm also undertakes legacy modernisation and has specialised engineering crews, ideal for UK-based organisations that need additional engineering resources without building an in-house team.

Netguru’s mobile app development services fall under its larger engineering portfolio that includes web development, SaaS solutions, enterprise software, integration, and legacy modernisation.

AI and automation

AI solutions include Generative AI, AI agents, customised AI services, integrations, MLOps and consultation. Netguru also provides workshops and PoC projects where enterprises can validate the potential value of the AI use case prior to production.

Digital commerce

The services provided by Netguru include eCommerce platforms, marketplaces, mobile commerce, personalisation, loyalty programs, and composable commerce architecture.

These projects may also entail integration with CRM, product information, payment systems, and other commerce systems, which is essential for retailers operating through multiple channels.

Cloud, quality, security, and product support

Beyond development, Netguru offers quality assurance, cloud, DevOps, cybersecurity, pen testing, application security, and product/project management. These services are especially beneficial for UK customers who want to work with a single delivery partner to implement and operate their products/projects.

With regard to UK buyers who seek information on how to choose the right development partner, the critical issue is not about the number of services provided by the agency but the specific competencies that will be part of the team that will be formed and how much it costs.

The Netguru case studies highlight how the company operates through different engagement models, from product design to extended teams or even backend engineering. The portfolio below is helpful because it features concrete results, team size, or well-defined delivery objectives.

Otodom

Client: A Polish property marketplace owned by OLX Group.

What Netguru delivered: Netguru included product designers within Otodom’s teams in order to enhance acquisition, retention, and design processes. Netguru worked on experiments, UI enhancements, product team collaboration, and design process migration to Figma.

Key results: Netguru claims a 21% rise in conversion of emails to replies, a 116% increase in saved search subscriptions, and a 14% growth in share of login users.

Delivery Hero

Client: It operates a large portfolio of local delivery brands across international markets.

What Netguru delivered: The project started back in 2019 and was transformed into the Team Extension arrangement. Netguru has provided its expertise in such fields as engineering, data, QA, mobile, frontend, and product design, depending on Delivery Hero’s demands.

Key results: Over 150 Netguru experts have been involved in this project, and the team consisted of one person up to 30+ members.

Vinted GO

Client: Vinted GO provides logistics and shipping infrastructure for the Vinted marketplace.

What Netguru delivered: Netguru provided engineers who helped Vinted GO integrate additional shipping carriers and expand into new European markets, without putting the integration burden on their own employees.

Key results: Netguru reports 100% successful delivery of new carrier integrations on schedule and an NPS of 10 for engagement.

Netguru offers clients various options for structuring their project based on the client’s preference for the amount of internal delivery capacity required. The key distinction is whether the business needs individual specialists, a self-managing product team, or a delivery model that combines various external components.

Netguru can help companies considering outsourcing software development in different ways, depending on their level of delivery ownership. The main difference is whether the company needs individuals, product teams, or a broader delivery model that covers multiple aspects of outsourcing.

• Dedicated team: A cross-functional unit assembled to support a longer-term product development roadmap. Netguru may offer engineers, QA specialists, technical management, project management, and other roles, while being accountable for the team’s continuity and composition.

  The client still steers the product but does not micromanage individual specialists. This approach works better for long-term work with changing needs where it’s necessary to preserve the product knowledge and deliver the project with the same team.

• Staff augmentation. Netguru experts join the client organisation’s existing project team. There are available positions for web/mobile developers, product designers, DevOps, QA engineers, and product managers.

  The specialist works within the client’s existing processes, but the client manages day-to-day operations. For a British company, this can be advantageous when there is an existing delivery structure and additional capacity or specific skills are needed.

• Delivery Center. It refers to a scalable delivery setup that targets mostly medium-sized and large businesses. This can involve a blend of software development, team augmentation, full-fledged development teams, and project management for IT projects.

  Netguru can create dedicated teams in Poland, Egypt, or another mutually agreed-upon location, and adjust team size based on project requirements. For UK buyers, this approach fits best when the requirement goes beyond hiring specific roles.

For UK buyers, the delivery team’s location will also affect potential time-zone overlap for meetings and handovers.

There is no price list for Netguru’s complete range of services. In most cases, companies submit their requests first, and then an estimate is created based on the project’s scope and other factors.

The final Netguru cost varies greatly based on the:

• type of product,
• technical complexity,
• number of integrations,
• team size,
• engagement length.

Legacy systems, complex architecture, security, and post-launch support can also increase the final cost. Netguru does not publish a standard company-wide hourly rate on its own pricing.

Netguru’s website shows an example price list for web application development. The price for developing an MVP or proof of concept ranges from about £23,000 to £61,000, while developing an enterprise platform ranges from about £189,000 to £454,000+. Note that GBP calculations represent approximate conversions from official US dollar ranges.

Most reviews from Netguru’s customers are positive on communication, project management, technical work, and responsiveness.

From a positive-feedback perspective, both G2 reviews stress communication, timely updates, and project coordination. One reviewer also praised the final product and the team’s responsiveness to questions and issues.

Technical skills, reliability, speed, and cooperation are emphasised in Netguru testimonials. Customers like Merck, Keller Williams, and Sportano highlight either high-quality delivery or Netguru’s ability to handle difficult project tasks.

Netguru’s connection to the UK technology sector goes beyond any single project. Netguru was a member of Level39, the London Technology Community, from 2015 to 2018 and later became its Ecosystem Partner.

Netguru shared its product and technology experience with companies operating within the Level39 ecosystem, especially start-ups and scale-ups. This aligned with previous collaborations, such as the Netguru Disruption Forum Fintech event held in London and Level39’s involvement in Netguru’s 2021 Fintech publication.

For UK purchasers, Netguru’s non-UK headquarters does not mean it doesn’t cover the UK market, as it provides evidence of direct engagement with the British startup and fintech ecosystem.

British organisations need to confirm their needs for each project before signing, including obligations under the UK GDPR, data processing, security arrangements, intellectual property, and where project or customer data will be stored.

Netguru is a technology consultancy firm founded in Poland that has collaborated with more than 600 companies. It has experience in building products, innovation, extending teams, using artificial intelligence, and creating eCommerce, mobile, and web projects.

For a UK business, the benefit is access to a large, cross-disciplinary team without having to hire every professional internally. Moreover, Netguru has a track record of working with product teams and businesses in the UK. Before signing, you are advised to compare the proposed team, day rates, current delivery models, and more.